R&E Member Adam R. Sanders moderated the opening panel, “Keys to Development, Marketing & Leasing Assets Ahead of Delivery,” at Bisnow’s Multifamily event. The panel addressed topics at the forefront of the multifamily sector, from ways development, marketing and leasing teams can collaborate to get leasing activity started, to the types of development and design strategies that today’s development teams are requesting to improve a building’s operational efficiency. Adam also led the discussion with questions regarding creative management / operational strategies implemented during the construction phase, the types of buildings – and where – that are generating the most leasing activity, the integration of social media and new technologies into the development, marketing and leasing of new developments, and today’s unit size demand, as well as a forecast of market changes over the next few years.
